Fresh Logistics, a Derby based SME specialising in temperature-controlled logistical solutions have partnered with one of Europe’s largest experiential marketing firm’s TRO and worldwide soft drinks company Lucozade Ribena Suntory for a third successive year to assist with the launch of Ribena’s new fruit infused water range, ‘Ribena Frusion’.
Lucozade Ribena Suntory (LRS) have seen significant value in the work performed by Fresh Logistics and TRO over both 2017 and 2018, with the incredibly smooth operation of one of the most complex continuous campaigns in 2018 involving 13 fully liveried Ribena and Lucozade vehicles out of 5 warehouses that concluded with handing out over 8 million chilled bottles and cans, therefore Fresh were again the natural choice for TRO.
This year’s campaign will involve storing, picking, transporting and handing out 567,000 chilled bottles out of three temperature controlled warehouses and utilising a fleet of four Ribena Frusion branded, refrigerated 7.5t’s allowing them to reach 105 different locations nationwide – all whilst ensuring the bottles are delivered to the consumer refreshingly cooled. The vehicles will be carrying Kiwi and Blueberry infused Ribena Frusion, as well as a considerable amount of manoeuvrable event kit too that needs accounting for each day.
Fresh Logistics’ Business Development Director commented “We were incredibly excited to be working with TRO for a third consecutive year, assisting in their ongoing marketing campaigns for LRS. We have built a successful relationship over the years that has resulted in keeping a household name very happy with smoothly run, efficient and effective operations. These projects have always provided complex logistical problems, however with our experiential marketing experience and the agile nature of our business we are perfectly placed to offer the right solution for TRO and LRS.”
Keep your eyes out for Fresh Logistics’ Ribena Frusion branded vehicles in cities and town centres near you! www.freshlogistics.co.uk
